Content – We aren’t ADHD, We Just Have Taste

Let Your Interest Be Your Guide

Let your interest be your guide.

Let your interest be your guide.

There’s a popular conception permeating the web that almost everyone who browses the internet has an attention deficit disorder.

However! This is really nothing more than an excuse to justify bad content.

Why do people stop watching most videos within a few seconds? Because a good video should capture your attention by then.

By now, the internet has made most of us, if not all of us, an expert on what a good video is. Not everyone may be able to communicate the key elements, but we can all recognize quality when we see it. More importantly, we know crap when we see it. The reason people are so quick to quit watching a video is because they recognize it’s not one worth watching.

Q: Is there a video length that works best?

A: No. So long as your video is good, captivates an audience early, and uses narrative in your story telling, then people will keep watching. For example, who expected to fully watch Kony 2012? Yet we all did.

Here’s a quality video, watch it as long as it keeps your interest:

Mast Brothers Chocolate from Brennan Stasiewicz on Vimeo

If you’re like me, you watched all 8 minutes and 47 seconds of it. Why? Because good content compels us to keep watching.

3 Benefits of Good Content

It’s worth the extra effort to create good content because:

  1. Good content deserves to be watched/read:Good content, no matter how long it is, will be enjoyed. Some good content is good because it’s length is appropriate, don’t forget that. But whatever the case may be, if your content is good, then your viewer/reader will want to finish reading/watching it.What this means is that your readership/viewership/customers/donors will be grateful for what you put together for them. Your content provides an added bonus and more value to your product.
  2. Good content deserves to be shared:The cream rises to the top. People will share and like your content if it is something they feel ok endorsing. You have to think of everyone who shares/likes as an endorsement. And when someone personally endorses something, they don’t take that lightly. Only good and great stuff gets endorsed. And with personal endorsements comes exposure.
  3. Good content connects you:Good content starts discussion. Today discussion can take many shapes. It may be people commenting on your video, or posting your picture to a Pinterest board. It’s all a part of the conversation that happens online. Anything that allows you to respond to and connect with people is part of that conversation.

Watch the video again. This time watch it fully through. Ask yourself, what are the elements of story telling in this video? Do they work? Who are the characters? Do I like them? Why/why not? What do I know about the characters and what do I think I know about them?

For more on building good content, check out the UnPodcast or the Accidental Creative.

Would love your thoughts and feedback, please leave me a comment, ask a question, or share your opinion!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s